Features

Everything that ships with every listing.

From the listing site itself to the AI on top of it, the inbox where you watch leads land, and the structured data that makes search and AI engines cite your homes.

AI Sales Agent · Web Chat

An AI that knows the listing — and only the listing.

The chat widget on every property site is powered by Anthropic's Claude, grounded in your listing's real data: address, price, beds and baths, features, open houses, listing agent. It answers buyer questions in seconds with the right facts and refuses to invent anything it doesn't know.

  • Conversation history persists for follow-up questions
  • Hard 40-message cap per buyer + per-IP rate limit on the endpoint
  • Stays in your voice — friendly, agent-forward, never robotic
  • Escalates to you when it can't answer a question confidently
AI assistant · for Pat Agent
How many bedrooms and what's the price?
3 beds / 2.5 baths, listed at $425,000 — and there's a finished basement plus an attached 2-car garage. Want me to send you the open house schedule?
AI Sales Agent · SMS

Real conversations from your existing text codes.

When a buyer texts your sign rider's code, they get the same AI brain — over SMS, plain-text, short and warm. No new Twilio numbers to provision; we route through the text-code infrastructure you already pay for.

  • Opt-in per listing — flip on for design-partner customers first
  • Async via your existing worker dyno, so the webhook returns instantly
  • Captures and qualifies leads exactly like web chat
  • Falls back gracefully when the AI is unreachable — never crashes
Buyer
1234
AI
Hi! 👋 121 Front St, Lahaina — 6 BR oceanfront, $6.5M. Anything specific you want to know?
Buyer
Is the pool heated?
AI
Yes, infinity pool with heater. Want a showing? Sarah uses cal.com/sarah-pro to book.
Showings · Scheduling

The AI books showings while you're at a closing.

Paste your Calendly / Cal.com / Google Appointment URL once in Listing AI Settings. When a buyer asks to come see the home, the AI hands them your scheduler so they pick a time directly — no back-and-forth, no missed leads. If you haven't set a scheduler, the AI captures their preferred times and emails you to follow up.

  • Works with any scheduling tool you already use
  • You get an escalation email for every booking request
  • No OAuth, no calendar permissions — just your URL
AI assistant · for Sarah
Can I come see it Saturday?
Absolutely — grab a Saturday slot on Sarah's scheduler: cal.com/sarah-pro 🌴 She'll confirm. Anything else about the home in the meantime?
Compliance · Fair Housing

Built-in fair-housing guardrails.

The AI is explicitly trained to refuse steering questions — neighborhood safety, school quality, demographics, "what kind of people live here." Every refusal is plain-spoken and redirects to objective public sources. The guardrails have a regression eval that runs against every prompt change.

  • Steering questions get a polite decline, never a guess
  • Redirects to GreatSchools, crime maps, census data
  • Eval suite covers 8 high-risk prompts; all must refuse to ship
"Is this a good area for a family with young kids?"
I'm not able to weigh in on that — fair housing guidelines prevent me from making those assessments. You can check objective sources like GreatSchools.org, your local school district website, or city crime maps. Happy to connect you with Sarah if you'd like to chat through it.
Listing Site · Modern Template

A warm, mobile-first listing site, on by default for new listings.

Hero photo, address and price in clean serif type, a 3-up stats row, photo gallery, agent profile, contact form, and the AI chat widget. Designed for the AI era — gone are the 2009-style multi-tab "single property websites." Opt-in per listing, so you can move customers over at your pace.

  • Single-page scroll, mobile-first, fast
  • Warm cream-and-terracotta palette, Fraunces serif headings
  • Toggle on or off per listing from Listing AI Settings
  • Legacy v1/v2 templates still available for grandfathered listings
For Sale

4940 20th St Ct NE

Hickory, NC
$480,000
3-4Beds
6Baths
6,000Sq Ft
Agent Dashboard · AI Inbox

Every conversation, in one inbox.

Web chats and SMS threads on all of your listings flow into a single inbox. Click any row for the full transcript, buyer details, and a link to the lead record if the AI captured one. The moment a buyer qualifies (name + email or phone), you get an email so you can text them back yourself.

  • Scoped to your listings only — built-in auth tests cover cross-account access
  • Status badges: active · qualified · escalated · closed
  • Per-listing settings (AI SMS, Modern Template) editable inline
Listing
Channel
Status
121 Front St, Lahaina HI
Web
Qualified
4940 20th St Ct NE, Hickory NC
SMS
Qualified
786 Summer Ave, Newark NJ
Web
Active
123 Maple St, Reno NV
Web
Active
AEO · Answer Engine Optimization

Listings that AI engines can read and cite.

Every property page emits schema.org JSON-LD — a SingleFamilyResidence (or Apartment) node, an Offer with price + availability, a RealEstateAgent, an FAQPage generated from the listing facts, and a RealEstateListing wrapper. The sitemap lists every active listing so search and AI crawlers can find them.

  • Validates clean against rich-results testers
  • HTML-injection-safe (json_escape against malicious listing copy)
  • Open Graph + Twitter cards so links unfurl nicely
  • Sitemap cached 12h, scales past 50k listings via index pagination
"@type": "SingleFamilyResidence", "address": { "@type": "PostalAddress", "streetAddress": "121 Front St", "addressLocality": "Lahaina", "addressRegion": "HI" }, "numberOfBedrooms": 6, "numberOfBathroomsTotal": 5, "floorSize": { "value": 7000, ... }
Branding · Custom Domains

Your domain, our infrastructure.

Point your custom domain at us through NameCheap or any DNS provider. Cloudflare handles SSL automatically. Each listing site can have its own domain or live under a subdomain.

  • One-click custom domain wiring
  • Auto-SSL via Cloudflare
  • Per-listing subdomains supported
  • Apex domain or subdomain — your call
🏠 121-front-st-lahaina.com
🏡 listings.sarahsells.com/47

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